Marketing Repository

This repository contains all marketing-focused documentation and resources for the CRM SaaS platform.

Directory Structure

Core Marketing Directories

Branding-Assets/ - Brand guidelines, messaging framework, visual assets
Campaigns/ - Campaign planning, calendars, briefs
Content-Library/ - Blog templates, case studies, whitepapers
Digital-Marketing/ - SEO/SEM strategies, email marketing, social media, landing pages
Market-Research-Insights/ - Buyer personas, competitive analysis, market research
Partnerships-PR/ - Partner materials, PR templates, external communications

Shared Resources

Shared cross-functional resources are maintained in the marketing-sales-repo/ directory: - Analytics-Reporting/ - Marketing metrics, attribution, campaign performance - Strategy-Planning/ - Marketing strategies, go-to-market plans - Team-Resources/ - Marketing training materials, best practices - Tools-Technology/ - MarTech stack documentation, automation tools

Quick Access to Key Documents

Brand & Messaging

Messaging Framework
Brand Guidelines
Value Propositions

Content Assets

Case Studies (Enterprise, SMB, Healthcare)
Blog Post Templates
Whitepaper Outlines
Email Nurture Sequences

Campaign Resources

Content Calendar Template
Email Campaign Templates
Webinar Framework
Social Media Templates

Market Intelligence

Buyer Personas (Enterprise Decision Maker, SMB Champion, Technical Evaluator)
Competitive Analysis
Market Research

Usage Guidelines

Marketing Team: Primary users of this repository
Content Creation: Follow brand guidelines and messaging framework
Campaign Coordination: Use templates and calendars for consistency
Updates: Coordinate with sales team for shared resources

Integration with Sales

Shared directories (Analytics-Reporting, Strategy-Planning, Team-Resources, Tools-Technology) are maintained in the central marketing-sales-repo/ directory to avoid duplication and ensure single source of truth for cross-functional resources.