Content Calendar Template - Q1 2025
Date: 2024
Version: 1.0
Category: Content Planning & Strategy
Monthly Theme Overview
| Month |
Theme |
Campaign Focus |
Key Product Feature |
| January |
New Year, New CRM |
Fresh starts, goal setting |
Dashboards & Analytics |
| February |
Love Your Sales Process |
Efficiency, relationships |
Automation & Workflows |
| March |
Scale Your Success |
Growth, expansion |
Integration & Scalability |
January 2025: New Year, New CRM
Week 1 (Jan 1-7): Resolution & Planning
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Jan 2 |
Blog Post |
"5 CRM Resolutions for 2025 Success" |
Website |
All |
Draft |
| Jan 2 |
Social Post |
New Year motivation quote + CRM tip |
LinkedIn, Twitter |
All |
Scheduled |
| Jan 3 |
Email |
"Start 2025 Strong: Your CRM Health Check" |
Email |
Existing Customers |
Ready |
| Jan 4 |
Video |
"60-Second Demo: Dashboard Setup" |
YouTube, LinkedIn |
Technical Evaluator |
In Production |
| Jan 5 |
Social Post |
Customer success metric from 2024 |
LinkedIn |
Enterprise Decision Maker |
Draft |
Week 2 (Jan 8-14): Goal Setting & KPIs
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Jan 8 |
Webinar |
"Setting Sales KPIs That Drive Results" |
Zoom |
Sales Leaders |
Registration Open |
| Jan 9 |
Blog Post |
"The Ultimate Guide to Sales Metrics" |
Website |
SMB Champion |
In Review |
| Jan 10 |
Infographic |
"Top 10 Sales KPIs for 2025" |
Social Media |
All |
Design Phase |
| Jan 11 |
Case Study |
Feature enterprise success story |
Website, Email |
Enterprise |
Published |
| Jan 12 |
Podcast |
Guest on "SaaS Growth Show" |
External |
All |
Confirmed |
Week 3 (Jan 15-21): Product Deep Dive
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Jan 15 |
Whitepaper |
"State of CRM 2025: Trends & Insights" |
Website |
Enterprise Decision Maker |
Writing |
| Jan 16 |
Tutorial |
"Advanced Dashboard Customization" |
Help Center |
Technical Evaluator |
Planned |
| Jan 17 |
Email Series |
"Master Your Dashboards" (Part 1/3) |
Email |
Users |
Ready |
| Jan 18 |
Social Post |
Dashboard tips carousel |
LinkedIn, Instagram |
SMB Champion |
Created |
| Jan 19 |
Blog Post |
"From Data to Decisions: CRM Analytics" |
Website |
All |
Planned |
Week 4 (Jan 22-31): Customer Spotlight
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Jan 22 |
Customer Story |
SMB transformation video |
YouTube, Website |
SMB Champion |
Filming |
| Jan 24 |
Blog Post |
"How TechStart Scaled with CRM" |
Website |
SMB |
Draft |
| Jan 25 |
Social Campaign |
#CRMWins - user generated content |
All Social |
All |
Launching |
| Jan 29 |
Newsletter |
Monthly roundup + customer wins |
Email |
All |
Template Ready |
| Jan 31 |
Report |
January metrics and learnings |
Internal |
Team |
Planned |
February 2025: Love Your Sales Process
Week 1 (Feb 1-7): Automation Love
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Feb 1 |
Blog Post |
"Fall in Love with Sales Automation" |
Website |
All |
Planned |
| Feb 3 |
Valentine Campaign |
"Love Letters to Manual Processes" |
Social |
All |
Ideation |
| Feb 5 |
Webinar |
"Automate Your Way to More Deals" |
Zoom |
SMB Champion |
Planning |
| Feb 6 |
Email |
"Is Your Sales Process Your Valentine?" |
Email |
Prospects |
Draft |
| Feb 7 |
Infographic |
"Time Saved Through Automation" |
Social, Website |
Technical Evaluator |
Planned |
Week 2 (Feb 8-14): Relationship Building
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Feb 10 |
Guide |
"Building Lasting Customer Relationships" |
Website |
All |
Planned |
| Feb 12 |
Social Series |
"CRM Love Stories" - customer testimonials |
LinkedIn |
All |
Planned |
| Feb 13 |
Special Offer |
Valentine's Day promotion |
Email, Website |
Prospects |
Planned |
| Feb 14 |
Blog Post |
"14 Ways CRM Improves Relationships" |
Website |
All |
Planned |
Week 3-4: [Continue pattern...]
March 2025: Scale Your Success
Week 1 (Mar 1-7): Integration Power
| Date |
Content Type |
Title/Topic |
Channel |
Target Persona |
Status |
| Mar 3 |
Technical Guide |
"CRM Integration Best Practices" |
Website |
Technical Evaluator |
Planned |
| Mar 4 |
Webinar |
"Connect Your Tech Stack" |
Zoom |
IT Decision Makers |
Planned |
| Mar 5 |
Blog Post |
"Top 10 CRM Integrations for Growth" |
Website |
All |
Planned |
| Mar 6 |
Video Series |
Integration tutorials (5 parts) |
YouTube |
Technical |
Planned |
| Mar 7 |
Partner Content |
Co-marketing with integration partner |
Joint Channels |
Enterprise |
Planned |
Content Production Workflow
Content Pipeline Stages
- Ideation → Topic approved, brief created
- Creation → Writing/designing in progress
- Review → Internal review and edits
- Approval → Final stakeholder sign-off
- Scheduled → Queued for publication
- Published → Live on channel
- Promoted → Additional promotion executed
- Analyzed → Performance metrics reviewed
Content Type Guidelines
Blog Posts
- Length: 1,200-2,000 words
- Frequency: 2-3 per week
- Lead Time: 2 weeks
- Promotion: Email, social (3x), paid social
Webinars
- Duration: 45 minutes + 15 min Q&A
- Frequency: 2 per month
- Lead Time: 4 weeks
- Promotion: Email series, social, partners, paid ads
- LinkedIn: Daily, B2B focused
- Twitter: 2-3x daily, thought leadership
- Instagram: 3x week, culture & behind scenes
- YouTube: Weekly, tutorials & demos
Email Campaigns
- Newsletter: Monthly, last Thursday
- Nurture: Ongoing, persona-based
- Product Updates: As needed
- Promotional: Align with campaigns
Content Distribution Matrix
| Content Type |
Website |
Email |
LinkedIn |
Twitter |
YouTube |
Instagram |
Partners |
| Blog Posts |
Primary |
Digest |
Share |
Share |
- |
Stories |
Select |
| Webinars |
Landing |
Series |
Event |
Event |
Record |
Stories |
Co-host |
| Case Studies |
Primary |
Feature |
Share |
Thread |
Video |
- |
Feature |
| Whitepapers |
Gated |
Promo |
Share |
Thread |
- |
- |
Share |
| Videos |
Embed |
Include |
Native |
Native |
Primary |
Reels |
- |
| Infographics |
Blog |
Include |
Image |
Image |
- |
Post |
Share |
Content Goals by Type
| Content Type |
Monthly Goal |
Success Metric |
Target |
| Blog Posts |
10 posts |
Organic traffic |
15K visits |
| Webinars |
2 events |
Registration |
500 attendees |
| Email |
8 campaigns |
Open rate |
28% |
| Social Posts |
60 posts |
Engagement |
5% rate |
| Downloads |
5 assets |
MQLs generated |
200 leads |
| Videos |
4 videos |
View duration |
70% |
| Channel |
Metric |
Q1 Target |
Current |
Gap |
| Website |
Unique visitors |
50K/month |
35K |
15K |
| Email |
List size |
15,000 |
12,000 |
3,000 |
| LinkedIn |
Followers |
10,000 |
7,500 |
2,500 |
| YouTube |
Subscribers |
5,000 |
3,200 |
1,800 |
| MQLs |
Monthly qualified leads |
500 |
350 |
150 |
Resource Allocation
Team Responsibilities
| Role |
Weekly Hours |
Primary Focus |
Backup |
| Content Manager |
40 |
Strategy, blog, coordination |
CMO |
| Content Writer |
40 |
Blog, web copy, emails |
Freelancer |
| Designer |
20 |
Infographics, social graphics |
Agency |
| Video Producer |
20 |
Tutorials, webinars |
Contractor |
| Social Media Mgr |
30 |
Social posts, engagement |
Intern |
Budget Allocation (Monthly)
| Category |
Budget |
Allocation |
| Paid Promotion |
$10,000 |
40% |
| Content Creation |
$7,500 |
30% |
| Tools & Software |
$3,750 |
15% |
| Freelancers |
$2,500 |
10% |
| Events/Webinars |
$1,250 |
5% |
| Total |
$25,000 |
100% |
Editorial Guidelines
Brand Voice
- Professional but approachable
- Helpful without being condescending
- Data-driven with human stories
- Action-oriented and practical
SEO Focus Keywords (Q1)
- "CRM software" (Primary)
- "Sales automation"
- "Customer relationship management"
- "Sales pipeline management"
- "CRM for [industry]"
Content Themes
- 40% Educational (how-to, guides)
- 25% Thought Leadership
- 20% Product-focused
- 15% Customer Stories
Campaign Integration
Q1 Major Campaigns
"New Year, New CRM" (January)
- Goal: 200 new trials
- Assets: 5 blogs, 2 webinars, email series
- Budget: $15,000
- Lead Asset: State of CRM whitepaper
"Love Your Process" (February)
- Goal: Engagement & brand awareness
- Assets: Social campaign, 3 blogs, infographics
- Budget: $10,000
- Lead Asset: Automation ROI calculator
"Scale Up" (March)
- Goal: Enterprise lead generation
- Assets: Integration guide, webinar series, case studies
- Budget: $12,000
- Lead Asset: Enterprise buyer's guide
Notes & Best Practices
Planning Tips
- Plan content 6-8 weeks in advance
- Build buffer content for unexpected needs
- Align with product releases and updates
- Coordinate with sales for feedback
- Monitor competitor content strategies
Distribution Best Practices
- Repurpose content across channels
- Create content clusters around themes
- Use A/B testing for headlines
- Optimize posting times by channel
- Track and iterate based on data
Quality Checklist
Template last updated: 2024
Next review: End of Q1 2025