Email Nurture Sequences - Complete Campaign Library

Date: 2024
Version: 1.0
Category: Email Marketing & Automation

Overview

This document contains 7 complete email nurture sequences designed for different stages of the buyer journey and specific use cases. Each sequence includes timing, subject lines, preview text, full email copy, and CTAs.

Sequence 1: New Lead Welcome Series (5 Emails)

Trigger: Form submission, content download, or newsletter signup
Duration: 14 days
Goal: Educate, build trust, and qualify leads

Email 1: Instant Welcome

Send Time: Immediately Subject: {{FirstName}}, your sales transformation toolkit is ready (+ exclusive gift inside) Preview: Microsoft increased revenue 35% with this approach. Your playbook is waiting...

Hi {{FirstName}},

I just saw you downloaded our {{ContentDownloaded}} – excellent choice. That resource alone has helped 2,400+ companies identify critical revenue gaps.

But here's something most people miss:

Knowing the problem is only 20% of the solution. The other 80%? Having the right system to fix it.

That's why I'm sending you something special – our Sales Velocity Calculator that Fortune 500 companies pay $5,000 to access. It's yours free for the next 48 hours:

[🎁 Claim Your Sales Velocity Calculator]

This tool shows you:
• Your exact revenue potential (most companies are shocked)
• The 3 levers that accelerate deals by 40%
• Your personalized 30-day transformation roadmap
• ROI projections specific to {{CompanyName}}

Why am I sharing this?

Because after helping so many companies transform their sales operations, I've learned something crucial: The companies that succeed move FAST. They don't just identify problems – they systematically eliminate them.

But I need to know one thing to personalize your journey:

What's your #1 sales challenge right now?

[🎯 Pipeline visibility is a black hole]
[🔄 Our sales process is chaos]
[📈 We're scaling and things are breaking]
[💰 Deals keep slipping away]

Your answer unlocks content specifically for {{Industry}} companies facing your exact challenge.

Welcome to a community of leaders who refuse to accept "good enough."

To your success,

Sarah Chen
VP of Customer Success, CloudCRM Pro
Former Sales Director, Microsoft | 15 years in SaaS

Email 2: Pain Point Education

Send Time: Day 3
Subject: The $2M mistake 67% of sales teams make
Preview: And the simple fix that takes just 30 days...

Hi {{FirstName}},

Quick question: How long does it take your team to create a sales forecast?

If it's more than 30 minutes, you're likely making the same mistake that costs the average company $2M in lost revenue annually.

The mistake? Running sales without real-time visibility.

Here's what happens:
- Reps spend 40% of time on admin tasks
- Managers discover problems when it's too late
- Deals slip through cracks
- Forecasts are fiction, not fact

The fix is simpler than you think:

[Read: The Modern Sales Leader's Guide to Pipeline Visibility]

This 5-minute read shows you exactly how companies like Global Manufacturing Corp went from 65% to 92% forecast accuracy.

Questions? Just reply - I read every email.

Sarah

P.S. Tomorrow I'll share how a 45-person startup scaled to $12M using these principles.

Email 3: Success Story

Send Time: Day 5
Subject: From chaos to $12M: TechStart's transformation
Preview: The exact playbook they used (steal it)...

Hi {{FirstName}},

18 months ago, TechStart Solutions was drowning:
- Founder handling all sales
- Data in 12 different spreadsheets
- 40% of leads never got follow-up
- Zero pipeline visibility

Today? They're at $12M ARR with 230% growth.

What changed? They implemented three things:

1. Unified System - One source of truth for all customer data
2. Automated Workflows - Follow-ups happen automatically
3. Real-time Visibility - Everyone knows the score

The results:
→ Sales cycles cut by 42%
→ Deal sizes up 42%
→ 8 reps doing the work of 20

[See the Full Case Study + Steal Their Playbook]

The best part? They did it in 30 days with our SMB QuickStart program.

Ready to write your success story?

[Schedule Your Strategy Call]

Sarah

P.S. On that call, we'll build your custom transformation roadmap - even if you don't buy from us.

Email 4: Readiness Assessment

Send Time: Day 8
Subject: {{FirstName}}, your personalized CRM assessment is ready
Preview: See exactly where you stand (2-minute quiz)...

Hi {{FirstName}},

Not every company is ready for CRM transformation. 

That's why we created this 2-minute assessment that shows:
- Your current sales maturity score
- Biggest gaps costing you revenue
- Priority fixes for maximum impact
- Whether you're ready for CRM

[Take Your Assessment]

Based on 1,000+ implementations, companies scoring:
- 70%+ see ROI in 30 days
- 50-70% need process work first
- <50% should focus on fundamentals

No matter your score, you'll get a custom action plan.

Sarah

P.S. The assessment is free, no demo required. Just honest insights.

Email 5: Soft Pitch

Send Time: Day 14
Subject: {{FirstName}}, ready to see it in action?
Preview: Your personalized demo awaits...

Hi {{FirstName}},

Over the past two weeks, you've seen how companies transform their sales. Now I'm curious - what's your biggest sales challenge right now?

If you're ready to solve it, I'd love to show you exactly how our CRM would work for YOUR specific situation.

This isn't a generic demo. We'll:
- Use your actual sales process
- Show your specific use cases
- Calculate your ROI
- Build your implementation plan

[Book Your Personalized Demo]

If you're not ready, no worries! You'll keep getting our weekly insights.

But if you are ready... companies that demo this month get:
- 20% off first year
- Free data migration
- Priority onboarding

Let's transform your sales together.

Sarah

P.S. Only have 15 minutes? Book a quick discovery call instead: [Quick Call]

Sequence 2: Trial User Activation (7 Emails)

Trigger: Trial signup
Duration: 14 days (length of trial)
Goal: Drive activation, usage, and conversion

Email 1: Trial Welcome

Send Time: Immediately
Subject: Your trial is live! Do this first...
Preview: 3 quick wins in your first 10 minutes

{{FirstName}},

Your trial is active! 🎉

Login here: [Your Unique Login URL]

Most successful users do these 3 things in their first session:
1. Import your contacts (2 min)
2. Create your pipeline stages (3 min)
3. Add your first deal (2 min)

We've created a video walking you through each step:
[Watch: Your First 10 Minutes]

Need help? Three ways to get unstuck:
- Reply to this email
- Join our daily office hours (2pm EST)
- Chat with us in-app

You've got this!

Mike Torres
Customer Success Manager
Your dedicated contact for the next 14 days

Email 2: Day 3 Check-in

Send Time: Day 3
Subject: {{FirstName}}, I noticed you haven't logged in yet
Preview: Let me help you get started...

Hi {{FirstName}},

I noticed you haven't logged into your trial yet. No judgment - I know you're busy!

Here's the thing: Users who log in within 3 days are 5x more likely to find success.

What's blocking you?
[Button: I'm too busy]
[Button: I don't know where to start]
[Button: I need IT help]
[Button: Having technical issues]

Each button leads to specific help. Or just reply - I'll personally ensure you get unstuck.

Mike

Email 3: Feature Highlight

Send Time: Day 5
Subject: The feature that saves 10 hours/week
Preview: Users call it "game-changing"...

{{FirstName}},

Want to know our most loved feature?

Email automation sequences. (Like this one!)

Set them up once, and:
- Never miss a follow-up
- Nurture leads while you sleep
- Stay top-of-mind automatically

Here's a 3-minute video showing how to create your first sequence:
[Watch: Create Your First Automation]

Pro tip: Start with our "New Lead Welcome" template - it's plug-and-play.

Mike

P.S. Join tomorrow's office hours (2pm EST) and I'll help you build one live!

Email 4: Success Story

Send Time: Day 7
Subject: How Jamie closed 3 deals in week 1
Preview: Using one simple feature...

{{FirstName}},

Jamie from TechCo signed up for a trial last month. In week 1, she closed 3 deals worth $180K.

Her secret? The pipeline view.

"I could finally SEE where every deal stood. I found 3 stalled deals, reached out, and closed them that week."

Want Jamie's exact process?
[Download: Pipeline Mastery Checklist]

You're halfway through your trial. Time to accelerate!

Mike

Email 5: Urgency

Send Time: Day 10
Subject: 4 days left: Have you tried this?
Preview: The make-or-break feature for success...

{{FirstName}},

Your trial ends in 4 days. Have you tried our mobile app yet?

50% of our power users say it's why they chose us:
- Update deals from anywhere
- Get instant notifications
- Never miss follow-ups

[Download iOS] [Download Android]

Quick favor? Reply with your biggest win so far (or biggest challenge). I want to ensure you succeed.

Mike

Email 6: Last Chance

Send Time: Day 13
Subject: Trial ends tomorrow + special offer
Preview: Save 30% if you decide today...

{{FirstName}},

Your trial ends tomorrow at midnight.

Here's what happens next:
- Your data remains safe for 30 days
- You can reactivate anytime
- But your special trial pricing expires

Speaking of which - upgrade today and save 30%:
- Professional Plan: ~~$99~~ $69/user/month
- Team Plan: ~~$149~~ $104/user/month
- Includes free onboarding (normally $2,000)

[Claim Your Trial Discount]

Not ready? Tell me what's missing: [Quick Survey]

Mike

P.S. Need more time? Reply "EXTEND" for 7 bonus days.

Email 7: Trial Expired

Send Time: Day 15
Subject: Your trial ended (but your data is safe)
Preview: Here's how to continue...

{{FirstName}},

Your trial ended, but don't worry:
- Your data is safe for 30 days
- Your settings are saved
- You can reactivate instantly

What would make you come back?
[Button: Need more time to evaluate]
[Button: Pricing doesn't work]
[Button: Missing features I need]
[Button: Went with competitor]
[Button: Not the right time]

Your feedback helps us improve. And who knows - I might have a solution for you.

Thanks for trying us out!

Mike

P.S. Changed your mind? Here's 20% off your first 3 months: [Reactivate with Discount]

Sequence 3: Demo No-Show Recovery (3 Emails)

Trigger: Missed scheduled demo
Duration: 7 days
Goal: Reschedule and re-engage

Email 1: Immediate

Send Time: 15 minutes after no-show
Subject: Did we mix up times?
Preview: Let's reschedule your demo...

Hi {{FirstName}},

We just missed you on our demo call - I hope everything is okay!

These things happen. Let's get you rescheduled:

[Reschedule in 1 Click]

If you can't make a live demo, here's a recorded version showing exactly what we would have covered:
[Watch: Your Industry-Specific Demo]

Looking forward to connecting!

Best,
{{Sales Rep Name}}

P.S. Reply if you need a different time than what's available in my calendar.

Email 2: Day 2

Send Time: Next day, 10am
Subject: {{FirstName}}, let's try this again
Preview: New times available + recorded option...

Hi {{FirstName}},

I know schedules get crazy. No worries about yesterday!

I'm holding two priority slots for you:
- Tomorrow at 2pm EST
- Thursday at 10am EST

[Claim Your Slot]

Can't do live? I recorded a personalized demo based on what we discussed:
[Watch: Your 12-Minute Personalized Demo]

Still interested? Just reply "YES" and we'll figure it out.

{{Sales Rep Name}}

Email 3: Day 7

Send Time: One week later
Subject: Should I close your file?
Preview: Last check before I do...

Hi {{FirstName}},

I haven't heard back about rescheduling our demo.

Before I close your file, I wanted to check one more time - are you still interested in solving [specific pain point discussed]?

Three options:
1. [Yes, reschedule demo]
2. [Not now, check back in 3 months]
3. [No longer interested]

No response = I'll close your file and stop reaching out.

Thanks for your time!

{{Sales Rep Name}}

P.S. If timing is the issue, here's a 5-minute video showing exactly how we solve [specific pain point]: [Quick Video]

Sequence 4: Post-Demo Follow-Up (5 Emails)

Trigger: Demo completed
Duration: 21 days
Goal: Move to decision/purchase

Email 1: Same Day

Send Time: 2 hours post-demo
Subject: Your demo follow-up + next steps
Preview: Everything we discussed + resources...

{{FirstName}},

Thank you for your time today! As promised, here's everything from our demo:

What we covered:
✓ [Specific feature 1 for their use case]
✓ [Specific feature 2 for their use case]
✓ [Specific feature 3 for their use case]

Your specific ROI calculation:
- Time saved: 15 hours/week
- Revenue increase: $2.3M projected
- Payback period: 3.5 months

Resources you requested:
- [Security & Compliance Documentation]
- [Integration Guide for Your Tech Stack]
- [Customer Reference: Similar Company]

Next steps we discussed:
1. You'll review with your team by Friday
2. I'll send the formal proposal tomorrow
3. We'll reconnect Tuesday at 2pm

Anything I missed? Just reply!

{{Sales Rep Name}}

P.S. Recording of your demo: [Watch Recording]

Email 2: Day 2

Send Time: Next day, 2pm
Subject: Your proposal is ready
Preview: Includes the discount we discussed...

Hi {{FirstName}},

As promised, your customized proposal is attached.

Highlights:
- 25% first-year discount ($18,000 savings)
- Free data migration ($5,000 value)
- Priority onboarding
- Success manager dedicated for 90 days

[View Interactive Proposal]

The proposal includes:
- Executive summary
- Your specific use cases
- Implementation timeline
- Investment & ROI analysis
- Terms & SLA

Questions? Let's discuss on our Tuesday call.

{{Sales Rep Name}}

Email 3: Day 7

Send Time: One week later
Subject: Quick question about your evaluation
Preview: Plus answers to common concerns...

{{FirstName}},

How's your evaluation going?

I've been thinking about our conversation, particularly your concern about [specific objection raised].

Three of our similar-sized customers had the same concern. Here's how they solved it:
[Link: Addressing {Specific Concern}]

Also, I noticed you haven't logged into the trial yet. Need help getting started?

Our Tuesday call is still on my calendar. Should we keep it or reschedule?

{{Sales Rep Name}}

Email 4: Day 14

Send Time: Two weeks later
Subject: Decision time?
Preview: Special approval expires Friday...

{{FirstName}},

Quick update: The 25% discount I got approved expires this Friday.

Where do things stand on your end?

If you need more time, I can request an extension. If you have concerns, let's address them.

Common questions at this stage:
- "Can we start with fewer users?" → Yes, minimum is 5
- "What if it doesn't work?" → 30-day money-back guarantee
- "Can we customize it?" → Yes, included in Enterprise plan

What do you need to move forward?

{{Sales Rep Name}}

P.S. Reference call available with [Similar Customer Name] if helpful.

Email 5: Day 21

Send Time: Three weeks later
Subject: Closing your file Friday
Preview: Unless you tell me otherwise...

{{FirstName}},

I haven't heard back since our demo three weeks ago.

I'll close your file Friday unless you tell me otherwise.

Before I do:
- Is there a better time to reconnect?
- Did you go with another solution?
- Any feedback to help me improve?

If you want to keep the conversation going:
[Keep file open - check back in 30 days]
[Keep file open - check back in 90 days]
[Close file - we decided against CRM]

Thanks for your time. It was great meeting you!

{{Sales Rep Name}}

Sequence 5: Win-Back Campaign (4 Emails)

Trigger: Closed lost or churned customer
Duration: 30 days
Goal: Re-engage and win back

Email 1: Day 1

Send Time: Immediately after close/churn
Subject: We're sorry to see you go
Preview: But we understand...

{{FirstName}},

I heard you've decided to [leave/not move forward]. While disappointed, I respect your decision.

Before you go, would you mind sharing what we could have done better?
[2-Minute Exit Survey]

Your feedback directly influences our product roadmap.

If anything changes, I'm here.

Thank you for considering us.

Best,
{{CSM Name}}

P.S. Your data remains available for 30 days if you need to export anything.

Email 2: Day 30

Send Time: One month later
Subject: What we've fixed since you left
Preview: Including that feature you requested...

Hi {{FirstName}},

It's been a month since we last spoke. Hope your new solution is working well!

Wanted you to know - we've addressed several items from your feedback:
✓ [Specific feature they wanted] - Now live
✓ [Process they didn't like] - Completely redesigned
✓ [Pricing concern] - New plans available

No pressure, but if you're curious:
[See What's New]

How are things going with [Competitor/Current Solution]?

{{CSM Name}}

Email 3: Day 60

Send Time: Two months later
Subject: 50% off if you come back
Preview: No questions asked...

{{FirstName}},

Quick note - we miss having you as a customer!

If you ever want to come back:
- 50% off for 6 months
- Free data migration
- Waived setup fees
- Keep your old data

[Welcome Back Offer]

This stands indefinitely. No rush, no pressure.

{{CSM Name}}

P.S. We just launched [Major New Feature] that solves [Their Original Pain Point].

Email 4: Day 90

Send Time: Three months later
Subject: Final check-in
Preview: Then I'll stop reaching out...

{{FirstName}},

Last email, promise!

Three months ago you chose not to move forward. Has anything changed?

If you're happy where you are - fantastic! I'm genuinely glad you found a solution.

If not, we're here. The welcome-back offer still stands.

Either way, thank you for giving us a shot.

Wishing you success!

{{CSM Name}}

[Remove me from all emails]

Sequence 6: Event Follow-Up (4 Emails)

Trigger: Webinar or event attendance
Duration: 14 days
Goal: Convert attendee to opportunity

Email 1: Same Day

Send Time: 2 hours post-event
Subject: Thanks for joining + your resources
Preview: Slides, recording, and bonus content...

{{FirstName}},

Thanks for joining today's session on [Event Topic]!

As promised:
📊 [Download Slides]
🎥 [Watch Recording]
📚 [Bonus Guide: Extended Version]

Key takeaways from today:
1. [Key point 1]
2. [Key point 2]
3. [Key point 3]

You asked great questions! The Q&A summary is included in the slides.

What was your biggest learning?

Best,
{{Presenter Name}}

P.S. Ready to implement what you learned? [Book Office Hours with Me]

Email 2: Day 3

Send Time: 3 days later
Subject: How [Other Company] used what you learned
Preview: Real results from the webinar strategies...

{{FirstName}},

Remember the [specific strategy] we discussed Tuesday?

Here's proof it works:

[Company Name] implemented it last month:
→ Result 1: 40% improvement
→ Result 2: $500K saved
→ Result 3: 3x faster process

Want to see exactly how they did it?
[Read Case Study]

Or better yet, let me show you how it would work for YOUR company:
[Book Your Custom Demo]

{{Presenter Name}}

Email 3: Day 7

Send Time: One week later
Subject: Did you try it yet?
Preview: Plus answers to common roadblocks...

{{FirstName}},

Have you tried implementing [specific tactic from webinar] yet?

If you hit roadblocks, you're not alone. Here are solutions to the top 3:

Roadblock 1: [Common issue]
→ Solution: [Specific fix]

Roadblock 2: [Common issue]
→ Solution: [Specific fix]

Roadblock 3: [Common issue]
→ Solution: [Specific fix]

Need personalized help? I have 3 consultation slots next week:
[Book Free Consultation]

{{Presenter Name}}

Email 4: Day 14

Send Time: Two weeks later
Subject: Exclusive offer for attendees
Preview: Valid for 48 hours only...

{{FirstName}},

As a thank-you for attending our event, here's an exclusive offer:

30% off any plan + free implementation
Valid for 48 hours only
Code: WEBINAR30

[Claim Your Discount]

This is the best offer we'll make all year.

Not ready to buy? No problem! You'll stay on our insights list.

Thanks again for joining us!

{{Presenter Name}}

P.S. Have a colleague who'd benefit? Forward this email - the discount works for them too!

Sequence 7: Customer Onboarding (6 Emails)

Trigger: New customer purchase
Duration: 30 days
Goal: Successful adoption and activation

Email 1: Immediate Welcome

Send Time: Upon purchase
Subject: Welcome aboard! Here's what happens next
Preview: Your onboarding roadmap inside...

{{FirstName}},

Welcome to the family! 🎉

I'm {{CSM Name}}, your Customer Success Manager. My job is to ensure you see value FAST.

Your first week roadmap:
Day 1: Kickoff call (scheduled for {{Date}})
Day 2: Data migration begins
Day 3: User training session #1
Day 5: Go live with basic features
Day 7: Success check-in

Before our kickoff call:
1. [Complete this prep form] (5 minutes)
2. [Watch CRM basics] (10 minutes)
3. [Join our customer community]

Your login credentials are coming in a separate email.

Excited to get started!

{{CSM Name}}
Direct line: XXX-XXX-XXXX

Email 2: Day 3

Send Time: After kickoff
Subject: Great kickoff! Your action items
Preview: Plus priority support info...

{{FirstName}},

Great connecting yesterday! Here's what we covered:

✅ Account setup complete
✅ Data migration started (ETA: {{Date}})
✅ Admin users configured
✅ Training scheduled

Your action items:
□ Send user list for accounts
□ Confirm pipeline stages
□ Review automation templates

Resources from our call:
- [Admin guide]
- [Training videos]
- [Best practices checklist]

Questions? You have priority support:
- Slack: #customer-{{companyname}}
- Phone: XXX-XXX-XXXX
- Email: success@company.com

{{CSM Name}}

Email 3: Day 7

Send Time: End of week 1
Subject: Week 1 complete! You're doing great
Preview: Plus tips for week 2...

{{FirstName}},

Congrats on completing week 1! 

Your progress:
✅ System configured
✅ 80% of data migrated
✅ 5 users trained
✅ First deals added

This week's focus:
- Complete team training
- Launch first automation
- Set up dashboards
- Create saved reports

Pro tip: Teams that use mobile apps in week 2 have 3x better adoption.
[Download iOS] [Download Android]

How's everything feeling so far?

{{CSM Name}}

Email 4: Day 14

Send Time: Two weeks in
Subject: You're halfway there!
Preview: Plus your success metrics...

{{FirstName}},

Two weeks in - you're crushing it!

Your metrics:
- Users active: 12/15 (80%)
- Features used: 8/10 priority
- Deals managed: 47
- Time saved: ~20 hours

Compare to average customer:
- You: 80% adoption
- Average: 45% adoption
You're ahead of the curve!

Focus for week 3:
Advanced features that drive ROI:
- [Set up lead scoring]
- [Configure analytics]
- [Build custom workflows]

Need help? Book time with me: [Calendar Link]

{{CSM Name}}

Email 5: Day 21

Send Time: Three weeks in
Subject: Quick health check
Preview: How can we improve?

{{FirstName}},

Three weeks in - time for a health check!

[Take 2-Minute Health Check Survey]

This helps me:
- Identify any issues early
- Adjust your onboarding
- Ensure you're seeing value

Your usage highlights:
- Most active user: {{Name}}
- Favorite feature: {{Feature}}
- Biggest time saver: {{Process}}

Any concerns? Let's address them now while you have priority support.

{{CSM Name}}

Email 6: Day 30

Send Time: End of month 1
Subject: Month 1 complete! What's next?
Preview: Your success plan for month 2...

{{FirstName}},

Congratulations - you've completed onboarding! 🎉

Month 1 achievements:
✅ Full deployment complete
✅ All users trained
✅ Processes automated
✅ ROI tracking started

Your month 2 plan:
Focus on optimization:
- Weekly usage reviews
- Monthly success calls
- Quarterly business reviews

Resources for continued success:
- [Advanced training library]
- [Customer community]
- [Knowledge base]
- [Monthly webinars]

You're now on standard support, but I'm always here:
- Monthly check-ins scheduled
- Slack community active
- Support team available 24/7

Thank you for choosing us!

{{CSM Name}}

P.S. Happy customers are our best marketers. If you're loving the platform, we'd appreciate a review: [Leave Review]

Best Practices for All Sequences

Timing Optimization

B2B: Tuesday-Thursday, 10am or 2pm
SMB: Tuesday-Wednesday, 9am or 1pm
Enterprise: Wednesday-Thursday, 11am
Avoid: Mondays, Fridays, holidays

Subject Line Tips

Keep under 50 characters
Use personalization tokens
Create urgency without being pushy
A/B test everything
Avoid spam triggers (FREE, !!!, ALL CAPS)

CTA Best Practices

One primary CTA per email
Make buttons stand out
Use action verbs
Keep button text short (2-4 words)
Always include text link backup

Personalization Tokens

{{FirstName}} - First name
{{Company}} - Company name
{{Industry}} - Industry vertical
{{PainPoint}} - Specific challenge
{{UseCase}} - Their use case
{{RepName}} - Sales rep name

Performance Benchmarks

Metric	Target	Excellent
Open Rate	25%	35%+
Click Rate	3%	5%+
Reply Rate	8%	12%+
Conversion	2%	4%+
Unsubscribe	<1%	<0.5%

Implementation Checklist

Sequence Setup

Ongoing Optimization

Last updated: 2024 Next review: Q2 2025