Landing Page Copy Templates
Date: 2024
Version: 1.0
Category: Digital Marketing - Conversion Optimization
Template 1: Free Trial Landing Page
Hero Section
Headline:
Transform Your Sales in 14 Days - Free
Subheadline:
Join 10,000+ companies using [Product] to close more deals, faster. No credit card required.
Hero CTA Button:
Start Your Free Trial
Trust Indicators:
⭐⭐⭐⭐⭐ Rated 4.8/5 (2,847 reviews) | 🏆 Leader in CRM Software 2024 | 🔒 SOC 2 Type II Certified
Value Proposition Section
Section Header:
Everything You Need to Scale Your Sales
Feature Block 1:
📊 Real-Time Pipeline Visibility
See every deal, every stage, every moment. Make decisions with complete confidence.
Feature Block 2:
🤖 Intelligent Automation
Automate follow-ups, task creation, and data entry. Let your team focus on selling.
Feature Block 3:
📱 Work From Anywhere
Full mobile access means your team stays productive whether they're in office or on the road.
Feature Block 4:
📈 Predictive Analytics
AI-powered insights show you which deals will close and which need attention.
Social Proof Section
Section Header:
Trusted by Sales Teams Worldwide
Customer Logos:
[Grid of 8-12 recognizable customer logos]
Testimonial:
"We increased our close rate by 47% in just 3 months. The automation alone saves each rep 10 hours per week."
Sarah Chen, VP Sales at TechCorp
Stats Bar:
- 2.5M+ Deals Closed
- $48B+ Revenue Tracked
- 98% Customer Satisfaction
- 3.2x Average ROI
How It Works Section
Section Header:
Start Closing More Deals in 3 Simple Steps
Step 1:
Sign Up in 60 Seconds
No credit card. No commitment. Just enter your email to start.
Step 2:
Import Your Data
Seamlessly bring in contacts from spreadsheets, email, or other CRMs.
Step 3:
Watch Sales Soar
See immediate improvements in visibility, efficiency, and results.
Pricing Preview Section
Section Header:
Simple, Transparent Pricing
Pricing Cards:
Starter
$49/user/month
✓ Core CRM features
✓ Up to 1,000 contacts
✓ Email support
Professional
$99/user/month
✓ Everything in Starter
✓ Unlimited contacts
✓ Advanced automation
✓ Priority support
Enterprise
Custom pricing
✓ Everything in Pro
✓ Custom features
✓ Dedicated success manager
✓ SLA guarantee
CTA:
Start Free Trial - No Credit Card Required
FAQ Section
Section Header:
Frequently Asked Questions
Q: How long is the free trial?
A: 14 days of full access to all Professional features. No credit card required.
Q: Can I import my existing data?
A: Yes! We support imports from Excel, CSV, Salesforce, HubSpot, and 20+ other systems.
Q: What happens after the trial?
A: You can upgrade to a paid plan or export your data. We'll never charge without permission.
Q: Do you offer training?
A: Yes! Free onboarding, weekly webinars, and 24/7 support are included.
Final CTA Section
Headline:
Ready to Transform Your Sales?
Subheadline:
Join 10,000+ companies already growing with [Product]
CTA Button:
Start Your Free 14-Day Trial
Microcopy:
No credit card required • Setup in 5 minutes • Cancel anytime
Template 2: Demo Request Landing Page
Hero Section
Headline:
See [Product] in Action - Personalized for Your Business
Subheadline:
Get a customized demo showing exactly how [Product] solves YOUR specific challenges
Form Fields:
- First Name
- Last Name
- Work Email
- Company
- Phone Number
- Team Size (dropdown)
- Current CRM (dropdown)
- Biggest Challenge (dropdown)
Submit Button:
Get My Personalized Demo
Below Form:
📅 30-minute call | 👤 With product expert | 🎯 Tailored to your needs
Why Book a Demo Section
Section Header:
What You'll Learn in Your Demo
Benefit 1:
Your Exact Use Cases
We'll show how [Product] handles your specific sales process, not generic examples.
Benefit 2:
ROI Calculation
See projected time savings, revenue increase, and payback period for your team.
Benefit 3:
Integration Blueprint
Learn how [Product] connects with your existing tools and tech stack.
Benefit 4:
Implementation Roadmap
Get a clear timeline for going live and achieving first value.
Urgency Section
Section Header:
Why Teams Choose [Product]
Comparison Table:
| Challenge | Without [Product] | With [Product] |
|---|---|---|
| Pipeline Visibility | 3-week old reports | Real-time dashboards |
| Follow-up Rate | 60% of leads contacted | 100% automated follow-up |
| Data Entry | 2 hours/day/rep | 20 minutes/day/rep |
| Forecast Accuracy | 65% accurate | 92% accurate |
| Sales Cycle | 127 days average | 89 days average |
Social Proof Section
Video Testimonial:
[Embedded video: "Why We Chose [Product]" - 90 seconds]
Success Metrics:
- 47% Increase in Productivity
- 38% Higher Win Rates
- 52% Faster Sales Cycles
- 3.2x ROI in Year One
Demo Preview Section
Section Header:
Preview What You'll See
Screenshot Gallery:
[4-6 annotated product screenshots showing key features]
Mini Case Study:
"TechStart Solutions saw these exact features in their demo. 6 months later, they've grown from $3M to $8M ARR."
Booking Incentive Section
Section Header:
Book This Week for Exclusive Bonuses
Bonus 1:
Free Data Migration (Value: $2,000)
Our team will migrate your data from your current system at no charge.
Bonus 2:
30% First-Year Discount
Exclusive pricing for demo attendees who sign up within 30 days.
Bonus 3:
Success Accelerator Package
Extra onboarding, training, and support to ensure rapid adoption.
Final CTA Section
Headline:
See How [Product] Works for YOUR Business
CTA Button:
Schedule My Demo Now
Alternative Options:
Prefer to explore on your own? [Start Free Trial] | [Watch Demo Video]
Template 3: Webinar Registration Page
Hero Section
Webinar Title:
Master Class: How to Build a Predictable Revenue Engine in 2025
Date & Time:
Thursday, March 15 | 2:00 PM EST | 45 minutes
Registration Form:
- First Name
- Last Name
- Work Email
- Company
- Job Title*
- Biggest Sales Challenge (optional)
Register Button:
Save My Seat
Below Button:
🔥 487 people registered | 📍 Limited to 1,000 attendees
What You'll Learn Section
Section Header:
Walk Away with Actionable Strategies
Learning Outcome 1:
The 3-Pipeline Method
Build separate pipelines for different sales motions and 3x your efficiency
Learning Outcome 2:
Automation Playbook
5 automations that save 10+ hours per week per rep (with templates)
Learning Outcome 3:
Data-Driven Coaching
Use analytics to identify and replicate your top performer's strategies
Learning Outcome 4:
Scale Readiness Audit
Checklist to know if you're ready to scale from 10 to 100 reps
Speaker Section
Section Header:
Learn from the Expert
Speaker Bio:
Jennifer Walsh
Former VP of Sales at [Known Company]
- Scaled team from 5 to 150 reps
- Grew revenue from $10M to $200M
- Author of "The Predictable Revenue Playbook"
- 15+ years in B2B SaaS sales
Speaker Quote:
"I've made every mistake in scaling sales teams. In this session, I'll save you years of painful learning."
Agenda Section
Section Header:
45 Minutes That Will Transform Your Sales
2:00-2:05 - Current State of B2B Sales
2:05-2:15 - The 3-Pipeline Method Deep Dive
2:15-2:25 - Automation That Actually Works
2:25-2:35 - Building Your Revenue Engine
2:35-2:45 - Live Q&A
2:45 - Special Offer for Attendees
Social Proof Section
Past Attendee Testimonials:
"Implemented the 3-pipeline method immediately. Efficiency up 40% in first month."
- Michael T., Sales Director"The automation templates alone were worth the time. Saving 2 hours daily."
- Sarah L., SDR Manager"Finally understand how to scale without losing quality. Game-changing content."
- David K., CEO
Stats from Previous Webinars:
⭐⭐⭐⭐⭐ 4.9/5 Average Rating | 👥 15,000+ Past Attendees | 📈 92% Report Immediate Value
Urgency Section
Section Header:
Why Register Now?
Reason 1:
Limited Seats - Capped at 1,000 for quality Q&A
Reason 2:
Exclusive Resources - Attendees get templates, worksheets, and recordings
Reason 3:
Special Offer - Live attendees receive 40% discount on products
Countdown Timer:
[Dynamic countdown to webinar start]
Can't Attend Section
Section Header:
Can't Make It Live?
Register anyway to receive: - Recording within 24 hours - Slide deck and resources - Special attendee offer - Invite to next session
CTA Button:
Register for Recording Access
Template 4: Content Download Page
Hero Section
Headline:
The 2025 State of CRM Report: Data from 5,000+ Companies
Subheadline:
Discover benchmarks, trends, and strategies from top-performing sales organizations
Download Form:
- First Name
- Last Name
- Work Email
- Company
- Job Title*
- Company Size (dropdown)
- Industry (dropdown)
Download Button:
Get Instant Access
Below Button:
📊 47 pages | 📈 25+ benchmarks | 💡 10 case studies | 📥 PDF format
Content Preview Section
Section Header:
What's Inside the Report
Chapter 1: Industry Benchmarks
- Average sales cycle by industry
- Win rates by company size
- Technology adoption rates
- Budget allocation trends
Chapter 2: Top Performer Strategies
- How the top 10% structure their teams
- Technology stacks that drive results
- Process optimizations that matter
Chapter 3: 2025 Predictions
- Emerging technologies to watch
- Shifting buyer behaviors
- Investment priorities
Chapter 4: Implementation Playbook
- 90-day transformation plan
- Quick wins to implement today
- ROI calculation framework
Key Findings Section
Section Header:
Exclusive Insights You'll Discover
Finding 1:
Companies using AI-powered CRMs see 38% higher win rates
Finding 2:
The average sales tech stack now includes 12 tools, up from 7 in 2022
Finding 3:
67% of buyers prefer self-service until ready to buy
Finding 4:
Top performers spend 3x more on sales enablement
Author Credibility Section
Research Methodology:
- 5,147 companies surveyed
- 6-month research period
- 15 industry verticals
- Companies from $1M to $1B+ revenue
Research Partners:
[Logos of research firms, universities, or industry associations]
Use Cases Section
Section Header:
How Leaders Use This Report
Sales Leaders:
Benchmark team performance and identify improvement areas
RevOps Teams:
Build the business case for technology investments
Executives:
Make strategic decisions about sales organization structure
Consultants:
Support client recommendations with industry data
Bonus Content Section
Also Included with Download:
Bonus 1:
Executive Summary - 2-page version for leadership
Bonus 2:
Benchmark Calculator - Excel tool to compare your metrics
Bonus 3:
Presentation Deck - 15 slides to share insights with your team
Final CTA Section
Headline:
Join 8,000+ Leaders Who've Downloaded This Report
CTA Button:
Download Free Report Now
Privacy Note:
We respect your privacy. Unsubscribe anytime. [Privacy Policy]
Template 5: Pricing Page
Hero Section
Headline:
Pricing That Scales with Your Success
Subheadline:
Start free. Upgrade as you grow. No hidden fees, ever.
Toggle:
[Monthly] [Annual - Save 20%]
Pricing Tiers Section
Starter Plan
Perfect for small teams just getting started
$49/user/month (billed annually)
or $59 monthly
Includes:
✓ Up to 5 users
✓ 1,000 contacts
✓ Basic pipeline management
✓ Email integration
✓ Mobile apps
✓ Standard support
CTA: Start Free Trial
Professional Plan
MOST POPULAR
For growing teams that need power and flexibility
$99/user/month (billed annually)
or $119 monthly
Everything in Starter, plus:
✓ Unlimited users
✓ Unlimited contacts
✓ Advanced automation
✓ Custom fields & workflows
✓ Integrations (20+)
✓ Analytics & reporting
✓ API access
✓ Priority support
CTA: Start Free Trial
Enterprise Plan
For large teams requiring advanced features and control
Custom pricing
Everything in Professional, plus:
✓ Advanced security (SSO, SAML)
✓ Custom integrations
✓ Dedicated success manager
✓ Custom training program
✓ SLA guarantee
✓ Invoice billing
✓ Admin controls
✓ Phone support
CTA: Contact Sales
Comparison Table Section
Section Header:
Compare Plans in Detail
[Expandable comparison table with 30+ features across all plans]
ROI Calculator Section
Section Header:
Calculate Your ROI
Interactive Calculator:
- Number of sales reps: [Slider]
- Average deals per rep per month: [Slider]
- Average deal size: [Input]
- Current tool costs: [Input]
Your Results:
- Time saved: 15 hours/week/rep
- Revenue increase: $2.3M/year
- Cost savings: $45K/year
- ROI: 312%
- Payback period: 3.2 months
FAQ Section
Common Pricing Questions:
Q: Is there a setup fee?
A: No setup fees, ever. implementation support is included.
Q: Can I change plans anytime?
A: Yes! Upgrade or downgrade anytime. Changes take effect immediately.
Q: What payment methods do you accept?
A: Credit card, ACH, and wire transfer (Enterprise only).
Q: Do you offer nonprofit discounts?
A: Yes! 30% off for qualified nonprofits.
Trust Section
Security & Compliance:
🔒 SOC 2 Type II | 🏥 HIPAA Compliant | 🇪🇺 GDPR Ready | 🏦 PCI DSS | ✓ 99.9% Uptime SLA
CTA Section
Headline:
Start Your 14-Day Free Trial
Subheadline:
No credit card required. Full access to all Professional features.
CTA Button:
Start Free Trial
Questions?
Talk to a product expert: [Schedule Call] | [Start Live Chat]
Conversion Optimization Best Practices
Headlines
- Lead with value, not features
- Use numbers when possible
- Keep under 10 words
- Test benefit vs. feature focus
Forms
- Minimize required fields
- Use smart defaults
- Show progress indicators
- Include social login options
- Add field validation hints
CTAs
- Use action verbs
- Create urgency without pressure
- Make buttons stand out
- Test button color/size
- Include directional cues
Social Proof
- Use specific numbers
- Include recognizable logos
- Feature video testimonials
- Show real-time activity
- Display trust badges
Mobile Optimization
- Single column layout
- Thumb-friendly buttons
- Shortened forms
- Click-to-call CTAs
- Faster load times
A/B Testing Priority
- Headlines
- CTA button text
- Form length
- Hero images
- Social proof placement
- Pricing presentation
- Urgency elements
Templates last updated: 2024
Conversion benchmarks: 2-5% for cold traffic, 10-15% for warm traffic