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Social Media Templates

Date: 2024
Version: 1.0
Category: Social Media Marketing

LinkedIn Templates

1. Thought Leadership Post

Format: Text + Image/Carousel

Template: 

[Hook - Controversial or Surprising Statement]
The biggest mistake I see [target audience] making?

[Problem]
They're still [outdated practice] when they should be [modern approach].

Here's what I learned after [credibility marker]:

[Numbered Insights]
1. [Insight with brief explanation]
2. [Insight with brief explanation]
3. [Insight with brief explanation]
4. [Insight with brief explanation]
5. [Insight with brief explanation]

[Key Takeaway]
The companies winning in 2025 aren't the ones with [old metric].
They're the ones with [new metric].

[Question for Engagement]
What's your experience with [topic]?

[Hashtags]
#Sales #B2B #SalesLeadership #CRM #RevOps

Example: 

The biggest mistake I see sales leaders making?

They're still measuring activity when they should be measuring outcomes.

Here's what I learned after analyzing 10,000 sales teams:

1. Calls made ≠ Deals closed (correlation: 0.12)
2. Emails sent ≠ Pipeline built (correlation: 0.08)
3. Meetings booked ≠ Revenue generated (correlation: 0.23)
4. Time in CRM ≠ Data quality (correlation: -0.15)
5. Hours worked ≠ Quota attainment (correlation: 0.05)

The companies winning in 2025 aren't the ones with the busiest reps.
They're the ones with the most effective reps.

What metrics actually matter in your organization?

#Sales #B2B #SalesLeadership #CRM #RevOps

2. Case Study Celebration

Format: Text + Client Logo/Metrics Graphic

Template: 

🎉 CLIENT SUCCESS STORY 🎉

[Client] just achieved [specific result] in [timeframe]!

The Challenge:
• [Pain point 1]
• [Pain point 2]
• [Pain point 3]

The Solution:
✅ [Solution component 1]
✅ [Solution component 2]
✅ [Solution component 3]

The Results:
📈 [Metric 1 improvement]
⏱️ [Metric 2 improvement]
💰 [Metric 3 improvement]

[Client Quote]
"[Testimonial]" - [Name, Title]

Congrats to the entire [Client] team! 🙌

Want similar results? Comment "RESULTS" below.

#CustomerSuccess #CRM #B2BSales #SaaS

Slide 1 - Hook: 

5 Ways to Shorten Your Sales Cycle by 30%
(Swipe for the framework we use →)

Slide 2-6 - Tips: 

Tip #1: Map Your Buyer's Journey
- Document every touchpoint
- Identify bottlenecks
- Remove friction points
Time saved: 5-7 days

Slide 7 - CTA: 

Want the complete playbook?
→ Comment "PLAYBOOK"
→ Share with your network
→ Follow for more sales insights

4. Industry News Commentary

Template: 

[News headline or development]

My take:

[2-3 sentence analysis of what this means]

This changes everything for [affected group] because:

→ [Implication 1]
→ [Implication 2]
→ [Implication 3]

[Prediction or recommendation]

Agree? Disagree? Let's discuss 👇

#IndustryNews #B2B #SalesTech #FutureOfSales

5. Poll Post

Template: 

Quick poll for [target audience] 📊

[Question about relevant challenge/preference]

👍 Option A: [Choice]
❤️ Option B: [Choice]
🎉 Option C: [Choice]
💡 Option D: [Other - comment below]

I'll share the results tomorrow along with what top performers are doing.

#SalesPoll #B2BSales #SalesStrategy

Twitter/X Templates

1. Thread Starter

Template: 

[Bold claim or surprising statistic]

A thread on [topic] 🧵👇

1/10

Thread Structure: 

2/10
[Provide context or background]

3/10
[Present the problem in detail]

4/10
[Share data or evidence]

5/10
[Introduce the solution]

6/10
[Explain how it works]

7/10
[Provide an example or case study]

8/10
[Address common objections]

9/10
[Give actionable next steps]

10/10
[Summarize and CTA]

If you found this valuable:
- Follow @yourhandle for more
- RT the first tweet to share
- Reply with your experience

2. Quick Tip

Template: 

Sales tip:

[One-sentence advice]

Why this works:
[Brief explanation in 1-2 sentences]

Try it tomorrow and let me know how it goes.

Example: 

Sales tip:

Schedule your demos for 15 minutes, not 60.

Why this works:
Forces focus on value, not features. Our data shows 15-min demos convert 2.3x better than hour-long ones.

Try it tomorrow and let me know how it goes.

3. Contrarian Take

Template: 

Unpopular opinion:

[Contrarian statement]

[1-2 sentences explaining why]

What's your take?

4. Success Metric Share

Template: 

Just helped [client type] achieve:

• [Metric 1]
• [Metric 2]
• [Metric 3]

In [timeframe].

The key? [One-sentence insight]

DM me "SCALE" if you want the playbook.

5. Engagement Question

Template: 

[Target audience], honest question:

[Specific question about pain point or goal]

Reply with your answer - I'm compiling insights for a report and will share results with everyone who participates.

Instagram Templates

1. Quote Card

Visual: Branded background with quote

Text Format: 

"[Inspirational or educational quote]"

- [Attribution]

[Company Logo]

Caption Template: 

[Expand on the quote's meaning]

[How it applies to your audience]

[Personal story or example]

[Question for engagement]

.
.
.
#B2BSales #SalesMotivation #SalesQuotes #CRM #SalesSuccess #BusinessGrowth #SalesTeam #Revenue

2. Before/After Transformation

Visual: Split screen showing contrast

Caption Template: 

BEFORE: [Problem state]
AFTER: [Solution state]

The difference? [Your solution]

[2-3 sentences explaining the transformation]

[Client testimonial if applicable]

Which side are you on? 👀

#Transformation #B2BSales #Success #CRM #GrowthMindset

3. Behind the Scenes

Visual: Office/team photos or videos

Caption Template: 

Behind the scenes at [Company] today! 

[What's happening]

[Why it matters to customers]

[Team member spotlight or fun fact]

[Humanizing detail]

Drop a ❤️ if you love seeing how the magic happens!

#BehindTheScenes #TeamWork #CompanyCulture #StartupLife

Slide Structure: 

Slide 1: Hook + Promise
Slide 2-9: Individual tips with visuals
Slide 10: CTA to learn more

Caption Template: 

[Number] ways to [achieve desired outcome] ⚡

Swipe through for actionable tips you can implement today →

Save this post for later! 📌

What tip will you try first?

#SalesTips #B2B #BusinessGrowth #SalesStrategy

5. User-Generated Content Repost

Caption Template: 

THIS is why we do what we do! 🙌

Amazing to see @[client] crushing it with [specific achievement].

[Highlight specific metric or outcome]

[Thank them for sharing]

[Invite others to share their wins]

#CustomerSuccess #UGC #Testimonial #Grateful

Facebook Templates

1. Long-Form Success Story

Template: 

[Attention-grabbing headline]

When [Client] first came to us, they were [problem state].

[2-3 paragraphs telling the story with challenges, solution, and results]

The results speak for themselves:
✅ [Result 1]
✅ [Result 2]
✅ [Result 3]

[Client quote]

[Lesson or takeaway for readers]

If you're facing similar challenges, here's what you can do:
1. [Action step]
2. [Action step]
3. [Action step]

[CTA to learn more or get help]

#B2B #SalesSuccess #CaseStudy #BusinessGrowth

2. Event Promotion

Template: 

📅 SAVE THE DATE! 

[Event Name]
📍 [Date and Time]
🎯 Perfect for: [Target Audience]

Join us for [brief description of value]

What you'll learn:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Featured Speaker: [Name and credentials]

🎁 BONUS: First 50 registrants get [incentive]

Limited seats available!

Register here: [Link]

Tag someone who needs to see this! 👇

#Webinar #B2BEvent #Sales #FreeTraining

3. Video Post

Template: 

🎥 [Video title or topic]

[Brief context for the video]

In this [length] video, you'll discover:
⏰ 0:30 - [Point 1]
⏰ 1:45 - [Point 2]
⏰ 3:00 - [Point 3]

[Key takeaway]

What questions do you have? Drop them below! 👇

#VideoContent #SalesTips #B2B #Education

YouTube Templates

1. Video Title Formulas

Templates: 

1. How to [Achieve Desired Outcome] in [Timeframe]
2. [Number] [Tool/Strategy] That [Benefit] in 2025
3. Why [Common Belief] Is Wrong (And What to Do Instead)
4. [Company] Case Study: From [Problem] to [Success]
5. The Complete Guide to [Topic] for [Audience]

2. Video Description Template

Template: 

In this video, you'll learn [main topic and value proposition].

⏰ TIMESTAMPS:
00:00 Introduction
01:30 [Section 1]
03:45 [Section 2]
06:00 [Section 3]
08:30 [Section 4]
10:00 Conclusion & Next Steps

📚 RESOURCES MENTIONED:
• [Resource 1]: [Link]
• [Resource 2]: [Link]
• [Resource 3]: [Link]

🎁 FREE DOWNLOAD:
Get the [resource] mentioned in this video: [Link]

📧 STAY CONNECTED:
• Subscribe for weekly videos: [Channel link]
• Newsletter: [Link]
• LinkedIn: [Link]
• Website: [Link]

💬 QUESTIONS?
Drop them in the comments below!

🏷️ TAGS:
#B2BSales #CRM #SalesStrategy #SalesTraining #RevenueGrowth

3. Community Tab Post

Template: 

Quick question for you all 🤔

[Engaging question related to recent video or upcoming content]

A) [Option 1]
B) [Option 2]
C) [Option 3]
D) [Other - comment below]

I'm creating content based on your answers!

P.S. New video dropping [day] about [topic]! 🎬

Content Pillars & Themes

Monday: Motivation

  • Success stories
  • Inspirational quotes
  • Week-ahead planning tips
  • Goal-setting content

Tuesday: Teaching

  • How-to content
  • Educational carousels
  • Quick tips
  • Tutorial videos

Wednesday: Wins

  • Case studies
  • Customer celebrations
  • Metric shares
  • Testimonials

Thursday: Thought Leadership

  • Industry insights
  • Trend analysis
  • Opinion pieces
  • Predictions

Friday: Fun/Community

  • Behind the scenes
  • Team highlights
  • Polls and questions
  • User-generated content

Hashtag Strategy

LinkedIn Hashtags

Primary (1-2): - #B2BSales - #SalesLeadership

Secondary (2-3): - #CRM - #RevOps - #SalesEnablement

Niche (1-2): - #SalesTech - #RevenueGrowth

Instagram Hashtags

Mix of sizes: - Large (1M+): 5 hashtags - Medium (100K-1M): 10 hashtags - Small (10K-100K): 10 hashtags - Branded: 5 hashtags

Twitter/X Hashtags

  • 1-2 maximum
  • Focus on trending tags
  • Create campaign-specific tags

Engagement Tactics

Call-to-Action Options

  1. "Comment [WORD] for the guide"
  2. "Share if you agree"
  3. "Tag someone who needs this"
  4. "What's your experience?"
  5. "Save for later"
  6. "DM me for details"
  7. "Vote in the comments"
  8. "Share your win below"

Response Templates

To Positive Comments: 

Thanks so much, [Name]! Glad this resonated with you. What part was most helpful?

To Questions: 

Great question, [Name]! [Brief answer]. Feel free to DM me if you want to discuss further.

To Criticism: 

Appreciate your perspective, [Name]. [Acknowledge their point]. What's been your experience with [topic]?

Performance Metrics

Engagement Benchmarks

LinkedIn: - Engagement rate: 2-5% - Click-through rate: 0.5-2% - Share rate: 0.2-0.5%

Instagram: - Engagement rate: 3-6% - Story completion: 70%+ - Save rate: 1-2%

Twitter/X: - Engagement rate: 1-3% - Retweet rate: 0.5-1% - Reply rate: 0.2-0.5%

Facebook: - Engagement rate: 1-3% - Video completion: 50%+ - Share rate: 0.3-0.8%

Content Mix

  • 40% Educational
  • 25% Promotional
  • 20% Engagement
  • 15% Entertainment/Culture

Tools & Resources

Design Tools

  • Canva for templates
  • Adobe Creative Suite
  • Figma for collaboration
  • Unsplash for stock photos

Scheduling Tools

  • Hootsuite
  • Buffer
  • Later
  • LinkedIn native scheduler

Analytics Tools

  • Native platform analytics
  • Google Analytics (for link tracking)
  • Bitly for URL shortening
  • Social media monitoring tools

Monthly Social Media Calendar Template

Week 1

Monday Tuesday Wednesday Thursday Friday
Motivation quote How-to post Case study Industry news Team spotlight
LinkedIn, IG All platforms LinkedIn, FB Twitter, LinkedIn Instagram

Week 2

Monday Tuesday Wednesday Thursday Friday
Goal-setting Tutorial video Success metric Thought piece Poll/Question
LinkedIn, FB YouTube, IG Twitter, LinkedIn LinkedIn All platforms

Week 3

Monday Tuesday Wednesday Thursday Friday
Client quote Tips carousel Win celebration Trend analysis BTS content
Instagram IG, LinkedIn LinkedIn, Twitter LinkedIn, FB Instagram

Week 4

Monday Tuesday Wednesday Thursday Friday
Weekly recap Educational Testimonial Prediction Community UGC
Twitter All platforms LinkedIn, FB LinkedIn Instagram

Templates last updated: 2024
Review quarterly for platform changes
A/B test variations for optimization